Thanks, SM. What an interesting ("freaky?") thing to have be a normal part of the liftoff sequence.
"Oh my, it's on fire!"
"Yup, that's normal - it's supposed to burn up the sides like that."
"Umm....ok..."
I hear they're thinking of man-rating the Delta IV Heavy. Don't know if I'd be excited about seeing that "normal" fireball scroll up past my windows...